It’s that time of year when the automotive world gathers in the US city of Las Vegas, NV to attend SEMA, the world’s largest exhibition of motorsports and car culture. 

Disc Brakes Australia has a long and successful history at SEMA reaching back to the early 2000s, when the business started to grow its international footprint. Ever since, DBA has been going from strength to strength in the US, constantly expanding its distribution network and product offering. 

Now the DBA team is headed to SEMA 2023 to showcase its largest range of braking products to date, covering applications “from the street to the track”. No different to its home market Australia, DBA offers its “good, better, best” philosophy to cover every driver’s need across the braking portfolio. 

On display, amongst others, will be STREET SERIES brake rotors and brake pads. Competitively positioned in the replacement market, the product often offers superior braking performance compared with the original part it replaces, thanks to DBA’s unique metallurgical composition and ventilation design. 

Representing the upgrade segment, the 4000 SERIES brake rotors in combination with STREET PERFORMANCE and XTREME PERFORMANCE brake pads offers drivers vastly improved braking performance, thanks to DBA’s patented ‘Kangaroo Paw’ vent design and unique T3 slotting pattern – whether going 4WDing, towing heavy loads, or driving their street cars in a spirited fashion. 4000 SERIES rotors have even been used to upgrade highway patrol cars and armoured, special forces vehicles. 

At the top of the range, the 5000 SERIES two-piece rotor with extra lightweight aluminium rotor hat is the product of choice for drivers expecting high performance paired with superior vehicle handling. DBA will be showcasing the latest 5000 SERIES for the latest Subaru WRX STi brake conversion. The rotor can be complemented by XTREME PERFORMACE brake pads for predominantly street use, or with the newly released, full-fledged RACE PERFORMANCE track pads, likewise on display. 

“It is important people understand that DBA is not just another brake importer. We are Australia’s premier manufacturer of brake rotors. Building on over 45 years of experience in engineering and manufacturing brakes, we have the know-how and experience to deliver a product that cuts above the rest” says Phillip Joseph, General Manager at DBA. 

“You always hear about manufacturing in high-cost Western countries struggling, even being dead. But that’s not generally true. If, like us, you have the right product, R&D, intellectual property, and the right cost structure in your production, in-house manufacturing can both be profitable and offer a quality advantage over third-party products.” 

But it’s not all about the product – equally important is the service to back it up. This is why DBA has recently put a Customer Service department into the North American market. “While in the past the time difference between Australia and the US made it difficult to deliver fast responses to our North American customers, we’re now able to provide immediate support.” says Phillip. 

And, there is another service element that DBA will be promoting at SEMA. After it’s successful website relaunch dbausa.com in 2022, the company has just finished a major update of its ‘Part Finder’ online catalogue. With over 40,000 vehicle applications now catalogued and linked to DBA products, the company puts superior coverage of the local market at the customer’s fingertips. “The new catalogue is a real game changer for DBA in our market” says Mat Roskey, Sales Manager for DBA in the US. “With the same data also filtering through to our major distributors, it is easier than ever to order the right DBA product”. 

SEMA 2023 kicks off on October 31, 2023 and concludes November 4. Visit DBA in the CENTRAL HALL, BOOTH #23911. 

For further information visit dbausa.com